There are a broad range of metrics that are important when measuring your ongoing SEO performance, including: organic traffic, keyword rankings, click-through rate (CTR), bounce rate, dwell time, conversion rate, domain authority and more.

Google and other search engines want to show off quality content. They actively boost and promote high-quality, well-written content. Content marketing and SEO strategies go hand in hand. One rarely works without the other, so it’s crucial that you align your content marketing with your SEO now and into the future.

Featured snippets are concise excerpts of information that are displayed at the top of Google’s search results, in ‘position 0’, before any other organic results. These snippets aim to provide quick answers to user queries directly within the search results, without requiring users to click through to a website. They can appear in various formats, such as paragraphs, lists, tables, or videos, depending on the nature of the query and the information provided. We can include lines of code in your content to tell Google where your ‘snippet-able’ content is.

Link building improves SEO by enhancing a website's authority, credibility, and visibility in search engine results. Google uses ‘spiders’ to ‘crawl’ websites. Links connect websites together, meaning that Google can build a better understanding of how your website relates to others and start to recommend your content.

GSEO is a long-term strategy. How long it takes to see results depends on a variety of factors, but, if your strategy is sound, you should start to see noticeable improvements in 3 to 6 months. Achieving significant and lasting results from SEO typically takes 6 to 12 months.