A Complete Guide to Creating Expert & Content Roundup Posts | iMarketo  

March 03, 2025

Introduction

One of the most effective ways to combat content fatigue is to create compelling posts — and it does not seem so easy when you are struggling in creative writing.  

That's where expert roundup articles step in. 

Most content marketers like an expert roundup post because:

• It drives traffic because people like listening to subject matter experts.
• It can help you obtain backlinks since your article can be utilized as a reliable source by other authors.
• It saves you from having to use your imagination as the subject matter experts provide you with the original content pieces. Apart from that, readers get practical tips from expert roundup articles.

You must choose the subject, identify subject matter experts, track their contact details, reach out to them, and interview the available experts. Subsequently, you must look for patterns in their responses and translate them into actionable takeaways that you can use in your post.

All this requires skills and experience. This helps you write your final post.

Here in this blog, we will talk about how to write an excellent expert roundup post.

What are Expert Roundups?

Roundup posts essentially gather content or ideas from experts in different niches. The blogger essentially created a list of well-known bloggers and blogging gurus and posed a question to all of them. "Name something most bloggers and content marketers can do to improve their effectiveness when promoting their content."

The remainder of the post is simple. It's each user's responses, along with a headshot and short bio for the question expert. Some people wrote a paragraph or two, some people wrote several, but they all have interesting advice for whoever reads the post.

This is what is referred to as the Expert Roundup. The Expert Roundup is a piece that contacts experts in the relevant niche to obtain their direct input. It's relatively easier to write in contrast to a Content Roundup since 99% of the material is from the experts themselves. You're merely copying it, pasting it, formatting it, correcting typos if there are any, and writing authors' bios. It's relatively quick to prepare.

While it also has many disadvantages, each of those authors now has a vested interest in sharing your post because sharing it shares a link to their site and their authority status. Not all writers or contributors will share your post, but you can be sure more will than share your typical posts. Roundup posts bring in a ton of traffic for that reason, and they often bring in many backlinks as well. If the author has delivered excellent advice, they might link to your post to help get that advice shared. They might also promote it because some of their friends and other influencers they respect are also on the list.

In addition, roundup articles enhance your credibility in the blogging sphere. People will presume that you have considerable expertise in your field, and they are not wrong thinking that because it means other power figures trust you. Yes, it is true a large number didn’t, but there are a few who never miss out on important interviews. Influencers usually have overflowing inboxes and do not respond to every interview/query pitch within weeks. However, a majority of them can afford to spend a minute or two to respond to a basic question.

This also gives you an opportunity to start nurturing a network with those high-profile influencers. Aside from concluding with a “thank you,” you can establish deep further communication. The first response means you can expect to hear another one. While you may only have minimal contact, there is the potential for it to develop into so much more. so much more. so much more.

How is the Content Roundup Different?

Having your audience and what they want in advance, content idea generation comes next which will engage and attract your audience.

A Content Roundup

A Content Roundup post is usually short and not that helpful by itself because all its value is within the articles to which it links. It’s basically you are compiling the best content from the week, month, or your desired time frame, on your blog.

As with most types of content curation, the value here is from exposure. You are linking out to authority websites, and a few of them will link back. When you have enough reputation, you will become known within the industry. It is sort of like being in the Fortune 500, but on a smaller scale, where the focus is on blog value rather than company value.

Expert Roundup

Expert roundup is an article featuring a few subject matter experts (SMEs) from your niche. You, either as a hosting blogger or company, present an interesting question or issue to ponder over that causes experts to wish to be included in what you are doing.

Expert roundups are also a good method of interviewing multiple experts to get their opinions on a burning issue, clarify something about a subject you don't know, or gather industry trends and insights.

Here are some great examples of Expert Roundups

iPullRank – The Modern Approach to Enterprise Content Strategy (E-book on content marketing)

MarketerHire – How to Do Your Freelance Taxes (Freelancing and finances)

Bluehost – Entrepreneurs Share the Best Business Advice They’ve Received (Entrepreneurship)

Advantages of a Roundup of Experts

It's worth the extra work to find experts and gather their opinions for an expert roundup post.

Writing an expert roundup article allows you to:

• Make Yourself Known in Your Niche

  Because of the apparent association the experts provide, an expert roundup assists you in introducing your website to your audience if your small business is just getting started.

  You may urge experts to share the results with their audience and become a source once more by conducting an expert roundup properly and providing them with a seamless working environment.

• Increase your Website Traffic

  An expert roundup post is useful as it has a higher chance of getting posted.

  As per a 2018 New York Times study on the psychology of sharing, 94% of people who share content think about whether the knowledge they give will be beneficial to the users.

  In addition to those who find your content useful, there's a chance that more people will see it if the experts share it with their network, which is also a part of your target audience because they have similar interests.

  You can include a link to a live social media post that the experts can repost or retweet, along with suggested copy or pull quotes, to make your material easy to disseminate.

• Improve your SEO

  Apart from generating traffic, writing an expert roundup post is a wonderful method of generating backlinks for SEO.

  As they extract the link juice from one site to another, backlinks are a part of SEO that is crucial. Backlinks from About or Featured-in pages of authorities, where they detail their contributions and interviews, and from bloggers and journalists that reference your article for theirs, can be obtained through expert roundup posts.

  Adding some of the expert views on your article also boosts your E-A-T (expertise, authority, and trustworthiness) score on your website, which is how Google measures whether you're giving quality information that users would be interested in.

  The E-A-T score is a component of the algorithm and is found in the Quality Rater guidelines of Google.

• Build Relationships

  Building Relationships with the SMEs in your niche is another useful way to create expert content roundups. If you establish a positive working relationship with industry experts, they can provide you with leads and more opportunities, including guest articles, recommendations, and even information and insights into industry trends.

Conclusion

Expert roundups bring more visitors to your site, boost your search rankings (thanks to backlinks and know-how), and give you insights from industry pros. They take a lot of prep work, but you don't have to write or research as much as you would for regular blog posts.  

You need different skills to pick the right question, reach out to experts, and put all the info together. Want to create an expert roundup piece? iMarketo can help you out. We've got connections in the industry, know-how, and tools to make it happen. Get in touch with us today.