FAQs
Can content marketing work for my business?
Yes, Content marketing can truly work for your business, if you work in the right strategic direction. Statistics show that the right content can help you achieve more traffic and improve your SEO ranking. The reason why content marketing works so well is that the content doesn’t push your product or services rather it educates your customers about the benefits and features of your product/services. This helps your audience understand how it can solve their pain points and empathise with their customer journey to have a long-lasting benefit.
What kinds of businesses need content marketing?
At iMarketo, we have worked with start-ups and some big, established clients to level up their marketing game through content marketing. Also, both B2B and B2C companies can use the power of content marketing to establish their thought leadership, drive engagement and traffic to their websites, increase domain authority and ultimately drive out their sales leads. Different companies have different goals, so we generally map out their buyer’s journey to understand what type of content suits their business.
How can we transition from traditional marketing to content marketing?
You can start by creating a website and optimising it with the right industry keywords. Create some good pieces of content and talk about your critical touchpoints like Mission, Vision, Brand ethos, values, etc. and engage with visitors’ blogs, case studies, newsletters, and event-related articles. The visitors would understand your marketing services and respond if they resonate with your offerings. All these are difficult to accomplish with traditional marketing.
You can also create business pages on social media platforms depending on your niche and the platforms where your target audience generally hangs out and interacts with your competitors. This helps you create more brand awareness and traction on your website.
How will content marketing help me beat the competition?
There are a lot more companies like you that are selling almost the same product/services to your target audience. So, your users have a lot more options to choose from. So understand from the customer point of view. Until and unless your product/services don’t solve their problem, they are not going to buy from you. So help them, educate them to make the final decision. This can be done when you have the right content that they can go through.
How can content marketing help the buyer’s journey?
Any prospective buyer goes through three stages of the marketing funnel: Awareness, Consideration and decision-making. So, as an entrepreneur, you must know where your target audience is in their buying journey. Are they still not aware of your product/services? If yes, are they considering your product/services when they are trying to make a purchase? are they introspecting the pros and cons of your product/services? if yes, then you must reach out to your end-users through consultation, product guide or free trial. This can be extremely helpful and encourage him to buy from you.
What content formats should we use?
At iMarketo, depending on the user’s journey and how much time the buyer’s persona usually spends on the web, we suggest formats that can be consistently created for the end users. Different types of marketing content are used to entice customers ranging from blogs, articles, infographics, Carousals, Newsletters, Videos, GIFs etc.