FAQs
Do I need SEO?
Yes, if your company owns a website and you want to increase traffic and engagement and convert searchers, you must always optimise your website for Search Engine Result Pages.
SEO is essential for any business with a website to rank well and provide a positive user experience. Although ranking should be your primary objective, you can still employ SEO improvements to build an informative, engaging website that informs visitors about your business and offerings.
How does SEO work?
SEO works by incorporating several strategies aimed at algorithms targeting search engines. According to different sources, Google alone considers more than 200 factors to rank websites. SEO helps to target those 200 factors to rank your website higher in the SERP and gives you a better chance at ranking for your domain keywords. SEO ranks your website higher in SERP and helps users find, browse and convert on your site. Once you start making changes to your website according to Google’s guidelines, you can notice the improvements in your ranking, which you can easily track via metrics like Traffic, Clicks, Conversions, Session time, and Bounce rate.
What metrics do you use to measure the success of digital advertising campaigns?
We track various key performance indicators (KPIs) such as Reach, Bounce Rate, Click-through rate (CTR), Conversion rate, Cost per acquisition (CPA), Return on Ad spend (ROAS), and overall campaign ROI to evaluate the effectiveness of your campaigns.
How long does SEO take?
SEO can take anywhere from six months to one year to start seeing results, depending on your niche. If you want to rank for keywords that have higher keyword difficulty, then it might take you around a year to show significant results. Since SEO is an ongoing process, you should think of it as an investment which gives you ROI over time.
How does Google’s algorithm work?
Google considers many factors and signals to determine which websites are more relevant to the user intent search. Some factors include user intent keywords, page relevance, and On-page SEO techniques like meta titles, meta descriptions, alt tags etc. Although Google's algorithm is not publicly known, SEO specialists have researched what works and what doesn't throughout time to assist users in building high-ranking websites
Why isn’t my website converting with SEO?
There could be one of the following reasons for missing conversions:
- Ineffective landing Pages
- Your website is hard to navigate
- Your website is hard to look at
- You don’t have enough content that explains your product/services
- Your Landing pages don’t have a direct Call to Action (CTA)
Is linking good for SEO?
Linking is considered one of the important factors for SEO as it shows how pages are connected (internal links) and shows Google that your page is a reputable website. You can also benefit from external linking, where you connect your pages to different websites. This helps in improving the website’s credibility and trustworthiness.You can use iMarketo link-building services to build quality backlinks to further enhance your website’s authority and visibility.