Paid Media Marketing

Paid media is a part of marketing and advertising where you purchase the ad space to promote a brand to a larger audience. It’s part of the marketing strategy to increase traffic, generate awareness and conversions through clicks, resulting in a higher ROI and business growth. iMarketo uses Meta, YouTube, Linkedin, Google and other top-performing channels for paid ads. This sponsored content through paid media helps promote brands, ideas, products, and services to their target audiences. Paid media includes Pay-per-click ads, Display ads, Remarketing ads, Video ads, Pop-up ads, Social media ads, and more.

Services we Offer

  • Pay-Per-Click (PPC) Advertising
  • Social Media Advertising
  • Display Advertising
  • Video Advertising

Benefits

  • Immediate Results & Traffic
  • Precise Targeting
  • Scalability & Flexibility
  • Measurable ROI

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FAQs

How much do online paid ads cost?
The online paid ads vary significantly depending on the platform the ads are run on, and the types of ads being run. Most of the paid ads are a mixture of expensive and budget-friendly options that can produce great returns. It is always best advised to do hands-on research before diving into running paid ads. If you or your team don’t have the expertise, surely our team can guide you better to run cost-efficient paid ads.
What type of ads works best?
The type of ads that work best depends on your goal and the type of niche you’re into, as well as other specific criteria such as target audience demographics.
It’s always important to explore different options and test different strategies to understand which generated the better ROI for your brand.
How do you measure success?
Measuring success for your paid ads depends on your business goals. Paid ads are run for different tracking metrics, such as Lead generation, Website traffic, Gaining followers, brand awareness etc.
It is important to set Key performance indicator (KPI) metrics at the beginning of a campaign so that adjustments can be made if needed while running the campaign.
Which platforms should you use?
This, again, depends on the industry, your budget and business goals; however, platforms like Meta ads, Google Ads, and LinkedIn ads are some of the popular choices for businesses looking to go for Paid ads.
Is it worth investing in paid advertising?
Yes, when done correctly paid ads are highly rewarding. With proper research and optimization, Paid ads can give you a good Return-on-Investment.
Are there any risks associated with running paid ads?
When paid ads are run with potential strategy and optimization techniques, there are minimal risks involved. Paid ads also allow you to stop or pause the campaign if you’re not getting favorable results. This helps you to make necessary modifications to your ads, ensuring success for holistic results.