Social Media Marketing

Our team of social media experts thoroughly investigates your website, performs social media audits, research gaps, and understands your audience and values before crafting a well-thought-out, goal-oriented social media plan. Apart from social media experts, we have an in-house team of creative designers who translate your brief into jaw-dropping designs to stand out from your crowd and competitors. Collaborate with our social media experts at iMarketo and amplify your brand’s engagement.

Services we Offer

Social Media Strategy Development
Content Creation & Curation
Managing multiple platforms
Community management

Benefits

Better Online Exposure
High Search Rankings
Specific Audience Targeting
Improved Customer Reach

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Get the maximum value for your business with a robust, smartly agile and beyond-trends marketing strategy.

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Our Clients

FAQs

What is social media marketing?

Social Media Marketing, or SMM, is the ongoing process of promoting your brand, product or services on the world’s most reputable and popular social media platforms. Social media platforms work best for organic promotions, community building, Brand building, and paid ads to accomplish your long-term brand-building goals like generating brand awareness and leads.

What does a Social Media marketing agency do?

Social Media marketing agency starts with your brand audit and works on aligning your business goals with your social goals. At iMarketo, we create a brand plan for you depending on your needs. We start by putting out a well-thought-out strategy that involves content creation and creativity through campaign planning, marketing support, management, and lead generation organically and paid as well. Depending on the client’s need, a social media agency handles:

Social post creation (Content, creative, videos etc)
Social Media Auditing and Strategy
Social listening and community management
Analytics and Reporting
Lead Generation via paid ads

What should be included in a social media strategy?

A social media Strategy includes Do’s and Don'ts that work well for your brand. From platform selection to choosing the right content, it should serve as a source of truth. It includes information such as:

Social media buckets or content theme
Core Demographics and Customer personas
Incorporating brand values through content on every selected platform
Show clear goals and Key Performance Indicators to track progress

Is Social media marketing worth it?

Today, social media offers brands millions of potential customers to create awareness and gain followers. In this cluttered marketplace, if your brand story resonates with your target audience, then people will listen, speak, and stop when they hear about your brand. Social media is the right platform for community building and starting the most authentic brand conversations.

What metrics should I measure in social media?

The social media metrics that you can use to measure the success of your brand depend on your business goals. The common metrics used by brands to measure the social media marketing performance:

Reach: How many unique individuals see your brand on social.
Engagement: How many people are engaging via commenting and sharing your posts on social
Mentions: How often people are talking about your brand
Social referral Traffic: How many people click through to your website
Followers: How many people are in connection with your brand

How has social media changed marketing strategies?

Social media has become an integral part of every brand. And this has made social media a part of the digital marketing strategy. Many brands use social media as a part of the top-of-the-funnel and utilize paid ads on social media to drive middle-of-the-funnel or bottom-of-the-funnel activities. Social media has changed the digital landscape of how to perceive a brand. Now, reels and videos have become an integral part of the social media strategy to boost awareness and traffic and ultimately leads.