The Secret Formula to Writing Emails That Get Opened, Read, and Clicked

April 25, 2025

In a world flooded with emails, standing out feels almost impossible. Your customers’ inboxes are packed with newsletters, promotions, updates, and spam. So how do you make sure your emails don’t just get ignored or, worse, deleted?

The secret is simple: it’s all about writing emails that grab attention, spark curiosity, and drive action.

Whether you’re using bulk email marketing services to reach a large audience or targeted email marketing services to speak to a smaller, more specific group, the principles remain the same. The trick is understanding how to connect with people—real people—through words.

Today, we're going to break down the formula that the best marketers use to create emails that get opened, read, and clicked. Plus, we'll explain how working with the best bulk email marketing services or an experienced email marketing services agency can make the process easier and much more effective.

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Let’s dive in.

Step 1: Nail the Subject Line

Your subject line is your first—and sometimes only—chance to grab attention. If it doesn't spark interest within seconds, your email is as good as dead.

Tips for creating killer subject lines:

Keep it short: Under 50 characters is ideal.
Make it personal: Use the recipient’s name if possible.
Create curiosity: Give them a reason to open and find out more.
Be clear: Don’t mislead. It’ll cost you trust.

For example, a subject like "Jane, Ready to Boost Your Sales by 35%?" is personal, intriguing, and clear about the value.

When you use professional bulk email marketing services, you often get tools that help you test and optimize your subject lines to see what gets the best open rates. Working with a skilled email marketing services agency can also give you access to data-driven insights on what really works for your audience.

Step 2: Start with a Strong Opening

Once they open your email, your next challenge is keeping their attention. The first few lines should immediately hook the reader.

Here’s how to write a great opening:

Ask a question: “Are you tired of low sales despite working so hard?”
Tell a story: “Last year, we helped over 1,000 businesses double their revenue through smarter emails.”
State a bold fact: “Emails with personalized subject lines are 26% more likely to be opened.”

When you work with the best bulk email marketing services, they can help you craft these opening lines based on tested copywriting formulas that really work.

Step 3: Focus on One Clear Message

One of the biggest mistakes people make is cramming too much into a single email. Don’t confuse your readers.

Every email should have one clear message and one main action you want them to take. Whether you're offering a discount, inviting them to a webinar, or asking them to download a guide—make it crystal clear.

Targeted email marketing services are especially helpful here. When you’re sending emails to a highly segmented audience, you can be very specific with your message, which leads to better engagement and more clicks.

Step 4: Make It Personal (Really Personal)

Personalization goes way beyond using someone’s first name. It’s about showing the reader that you understand their needs, problems, and desires.

Ways to personalize your emails:

Mention their recent activity if possible (like a product they viewed).
Recommend products or services based on their past behavior.
Use dynamic content that changes based on the recipient’s demographics or interests.

Many bulk email marketing services and every good email marketing services agency offer tools to automate this kind of personalization, making it easier than ever to create truly relevant emails.

Step 5: Craft a Compelling Call-to-Action (CTA)

Your CTA is the bridge between your email and the action you want the reader to take. If it's weak, your results will be too.

Strong CTA tips:

Use action words: “Download Now,” “Get Started,” “Reserve Your Spot.”
Make it benefit-driven: Instead of “Click Here,” say “Get Your Free Guide.”
Keep it visible: Make the CTA button or link easy to find.

With the help of the best bulk email marketing services, you can even A/B test different CTA designs and wording to see what performs best.

Step 6: Design Matters Too

A wall of text will turn readers off fast. Even if your copy is amazing, poor design can kill your email's performance.

Simple design rules:

Use short paragraphs and lots of white space.
Highlight key points with bullet lists.
Include images but don’t overdo it.
Make sure it’s mobile-friendly. (Over 60% of emails are opened on phones.)

Most email marketing services agencies offer professional design services or templates that make your emails look clean, attractive, and on-brand.

Step 7: Send at the Right Time

Timing is everything.

Studies show that Tuesdays and Thursdays tend to have the highest open rates. Early morning or late afternoon also seems to work best. But honestly, the best time depends on your specific audience.

Many bulk email marketing services come with analytics that tell you when your subscribers are most active, so you can schedule your emails for the perfect time.

Step 8: Test, Learn, and Improve

Email marketing isn’t a set-it-and-forget-it game. It's an ongoing process of testing and improving.

Here’s what you should test regularly:

Subject lines
Sending times
Email content (text vs. image-heavy)
CTA wording and placement
Personalization elements

A reliable email marketing services agency will constantly monitor your campaigns, making tweaks based on data to help you get better results over time.

Why the Right Email Partner Matters

You can follow all these steps on your own, but having the right partner can make a world of difference.

The best bulk email marketing services provide more than just a platform to send emails. They offer analytics, personalization tools, design support, and automation that can supercharge your results.

A good email marketing services agency brings strategy, creativity, and technical know-how to the table. They help you target the right audience, craft better messages, and analyze the performance of every campaign to continually improve.

If you’re serious about getting real results from your email marketing efforts, investing in high-quality bulk email marketing services or partnering with a reputable email marketing services agency is a smart move.

Final Thoughts

Writing emails that get opened, read, and clicked isn't about being a creative genius. It’s about understanding what your audience cares about and delivering that message clearly and compellingly.

With the help of modern bulk email marketing services, powerful targeted email marketing services, and the expertise of an experienced email marketing services agency, you can consistently create emails that not only get seen but actually drive results.

Focus on strong subject lines, personalized content, clear messaging, attractive design, and continual testing—and you’ll be well on your way to mastering the art of email marketing.

Ready to take your email game to the next level? Start by choosing the best bulk email marketing services or partnering with a trusted email marketing services agency today. Your audience—and your bottom line—will thank you.

At iMarketo, we’re dedicated to turning your email marketing campaigns into powerful tools for growth. Let’s chat! Contact us at contact@imarketo.com or call +1 (206) 337 9539. Together, we can take your email outreach to the next level!